Even with the rise of online shopping, 85 percent of shoppers would rather shop in brick-and-mortar stores. Americans are expected to spend $5 trillion a year in physical stores by 2020 but, if you want to attract some of those consumers, you'll need to have an attractive storefront.
Customers form an opinion of your business before they even walk through the door. The success of your business depends on your ability to draw in foot traffic and window shoppers. Making a few inexpensive changes will positively impact the number of shoppers who visit your business on a day to day basis.
Don't Neglect Your Windows
Shoppers will gravitate towards a clean and approachable business. Don't miss out on potential sales because of dirty windows. Clean your windows yourself or hire a professional storefront window cleaning service. Hiring a professional storefront window cleaning service is especially useful if your business is located on a high-traffic street, have very large windows, or are very busy yourself. Dirt and grime from vehicle exhaust are difficult to remove from windows.
Add A Pop Of Color
A pop of color will catch the eye of anyone passing by. A brightly-colored awning, sign, window display, or welcome mat will make your store appear more inviting.
Choose A Seasonal Theme
Changing your window display gives your business a fresh look. Experts recommend changing window displays twice every season to showcase your newest products. Take advantage of the time when you are changing out products to decorate for each holiday or season.
Display Readable Signs
Signage is important in any business, but sometimes store owners go overboard. Choose signs that are direct and to the point. Avoid using trendy lettering unless you are positive it can be easily understood from a distance. Less is more when it comes to the number of signs you display.
Show Your Pride
Proudly fly an American flag, state flag, or a flag that supports local sports teams. These little touches show that you have pride in your location and customers will appreciate it.
Avoid Clutter
The last thing a store owner wants to do is create confusion. If you try to squeeze too much into your window display, it takes away from the actual products.
Lighting Matters
Older light bulbs give off a yellow light that will give your building's facade an aged look. Replace bulbs often and consider incorporating spotlights, LED lights, track lights, and colored lighting into your exterior design.
Technology Is The Future
There are now apps that allow consumers to scan barcodes with their phones. If the products in your window display have visible barcodes, potential customers will have access to product information, even when your store is closed. Integrating smartphones into your customer's shopping experience is a great way to attract young shoppers.
